Reputation, Referrals and Remarketing: How Training Companies Can Ensure Repeat Bookings
How do you drum up business? How does your company stand out from the crowd? If you’re anything like the training organisations we surveyed for our Training Industry Benchmark Report 2017, then you probably feel that the most effective marketing methods are… Reputation and referrals.Read more
9 Tips Training Professionals Need to Know About Social Media Marketing
In our recent Training Industry Benchmark Report 2017, we revealed that the biggest challenge facing training professionals is successfully marketing courses in an increasingly competitive industry. Little wonder, when you consider that reputation and referrals are still thought of as the most effective ways to market courses, while digital marketing tools like Google Ads and SEO are woefully under-appreciated.Read more
Training Industry Benchmark Report 2017 – Where Do You Rank?
Do you know what percentage of training companies welcome Brexit? How many possess an optimistic financial outlook? What your peers believe is the most effective tool to generate business?Read more
Ransomware: What It Is and How to Protect Yourself Against It
Was your computer one of the estimated 200,000 machines that were left debilitated by last week’s global cyber-attack by ransomware known as ‘WannaCry’? Did you even know that ‘ransomware’ was a thing, and would you know what to do if your computer ever came under attack?Read more
6 Essential Metrics You Need to Grow Your Training Business
Is your training making a difference? We’re not just living in a data-driven world anymore; we’re data-soaked, and experts reckon that around 90% of the information swirling around was created in the last couple of years. And, used correctly, that data offers an unrivaled opportunity for training companies to enhance their course offerings and increase their bottom line.Read more
What Defines a Technology Leader? [Biggest Challenges Revealed]
Turing. Jobs. Gates. It’s names like these that one tends to think as leaders in technology. Big names. World-changing names. The names of visionaries who made technology the dominating superpower it is today. Musk. Bezos. Wozniak. Don’t want to forget them!Read more
How To Get Followers To Become Leaders [Advice From The Experts]
There are two types of people in this world: Leaders, and everyone else. A good leader understands this, but a great leader seeks to change it. After all, unless you’re intent on micro-managing every facet of your training company, you need to know you have the right people in the right roles, actively pursuing the best course of action to grow your business, rather than meekly agreeing with your every command.Read more
Did You Make This Mistake with Your Business Case?
When you’re seeking internal buy-in from your company’s executives for a specific piece of software, one of the first things you’re going to have to do present a business case. And whether you’re a veteran business case writer or still a rookie, developing a well-researched, fully-fledged business case is a mammoth undertaking.Read more
How Does Training Automation Benefit Your IT Team?
Think of any business critical purchase or organisational change and there will be many different participants involved who all hold very different priorities. The same applies for the adoption of a training management system or LMS and on a large scale as it affects and provides benefits for so many different parts of an organisation. This post explore the benefits and concerns of software from an IT perspective.Read more
3 Ways to Improve Your Marketing Communications
You have a message that’s vital for your training company. How do you get it across in the most effective manner? I recently wrote a piece for TrainingZone – a website I highly recommend for the latest news and views in the training industry – that discussed an oft-overlooked factor of good communication: Being yourself.Read more