Training Management Software Blog

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Training companies: are you communicating effectively?

Posted by Kayleigh Fairhurst on 23 July 2015

Do you need to make 3 trips a day to the Post Office to keep your course delegates informed? No, of course not. It is now 2015, the age of email, mobile and social media, communication channels are so simple and easily accessible that it is alarming that so many organisations are getting it wrong! Join me on Thursday 30th July at 11.30am for a 30 minute webinar looking at enhancing course communications.

Topics: Customer service

Software explained: TMS, LMS, CMS, CRM, ERP, SaaS

Posted by Hannah Churchman on 21 July 2015

TMS, LMS, CMS, CRM, ERP, SaaS, all these acronyms abound in modern software systems, but what do they all mean? There is much confusion surrounding software today and even more confusion as to identifying the right software solution for your business. Here is a general overview of some of the different types of software on the market and which one may be most suitable for your needs.

Topics: Buying software, CRM

2015: How was your first half? 3 measures of success

Posted by Audrey Clark on 15 July 2015

It’s that time of year again, time to review the previous six months: what went well and what can be done better for the next half?  For anyone working in education, this time of year may signify the time to wind down.  However, it also provides a great opportunity for reflection before the summer ends and the chaos of the new academic year begins.

Topics: Business Intelligence, Education

Training Companies: 5 reasons to use Content Marketing

Posted by Audrey Clark on 10 July 2015

How many training companies currently engage in content marketing as part of their marketing strategy? This is information I don’t have, but my guess is probably more than I think, but fewer than could or should be! 

The information I do have is taken from the third annual Content Marketing in the UK 2015: Benchmarks, Budgets and Trends and produced from UK for-profit marketers.

 

 

Topics: Marketing

Using training management software to enhance customer service

Posted by Audrey Clark on 03 July 2015

Controle_distance-618672-editedI recently stumbled upon an interesting piece of research from the online analysis firm Software Advice regarding help desk software. They quote a Gartner report which suggests that 89% of businesses plan to compete solely on customer service in 2015!

So why do I find this interesting? I guess there are two main reasons: 1. From a training business perspective - using software to improve customer experience and gain a competitive advantage. And, 2. From a software supplier perspective – how important is it to offer the right level of customer support?

Topics: Customer service, Buying software, Commercial Training

Promoting training courses: 10 quick wins [Infographic]

Posted by Audrey Clark on 26 June 2015

How do you currently promote your courses?  Are they on your website?  Do you target previous delegates? Are you advertising?  I guess you probably do all of this and more, but do you blog?  If you do or if you are considering blogging around your course content, check out our 10 quick wins.

Topics: Marketing, Commercial Training

Why feedback is a training company’s best asset

Posted by Hannah Churchman on 18 June 2015

“How do I know if my courses are really successful?” The question that is on all Training Manager’s lips. It is all about gaining good quality feedback and using it! This blog looks at tried and tested ways of gathering and utilising quality feedback as well as exploring the key differences between the traditional happy sheet and online surveys. 

Topics: Business Intelligence

Spreadsheets are STILL the most popular tool for training companies

Posted by Audrey Clark on 17 June 2015

As a training management software house I’m always keen on any valid research undertaken with training businesses which identify what triggers the need to streamline business processes. Software Advice, a software selection and review website, talked to 385 companies searching for a learning management system LMS. The research is really interesting although there were no real surprises, particularly on how many companies still rely on standalone spreadsheets! Here are some of the key findings:-

Topics: Buying software, Administration, Training industry

World Environment Day: automate course booking and save the planet!

Posted by Audrey Clark on 05 June 2015

Apparently we are consuming more natural resources than the planet can possibly sustain. But is it really a surprise?  Today, Friday 5th June is World Environment Day, a day aimed at raising awareness about the decline of natural resources and encouraging us to do something about it.  

 

 

 

Topics: On line booking

LMS: For when a CRM doesn’t cut it

Posted by Hannah Churchman on 27 May 2015

You’ve got your shiny new CRM up and running. It’s great for keeping on top of your ever increasing amount of leads and prospecting new ones but now you’re having trouble with the administration of the courses that you’re pitching. The main issue with a CRM for training providers is that delegate information is often out of context and not logically linked to the courses that you run.

Topics: Buying software, Administration, CRM