With an increasing number of international students applying to conduct further study in the UK, and more and more potential UK students taking the ‘learning whilst working’ option, part-time study and CPD is a lucrative market for many well established universities and colleges.
Are you in a position to maximise this opportunity? How do you go about attracting these students, promoting your courses and selling your university or college benefits to make it their most attractive choice?
Here are THREE top tips that can be implemented to help you get ahead of the competition and target this market using powerful
booking management software and digital know-how:-
What are they looking for?Begin by putting yourself in your student’s shoes. Get to know what they’re looking for. An international student isn’t going to jump into a decision like studying abroad lightly, they will spend a lot of time researching and planning what it is they want to get out of their place of study and the facilities on offer. So make that information easily accessible to them, by having your information available in a variety of languages it allows you to get maximum exposure with minimal effort. Ask yourself this, is your website is easy to find and (perhaps more importantly), is it easy to navigate once visitors have landed?
Specialists in the fieldHighlight your strengths and showcase your courses and achieved results. If your university specialises in the arts, for instance, are you showcasing the facilities to reflect this expertise? The most important factor to remember is that without appropriately explaining what it is you do, people just won’t know what you have to offer. State of the art on screen publishing programmes with cross media capability? Publicise it!
Tempting students inThe most important part of your recruitment process is the online booking process of your courses.
Booking management software will give you maximum exposure to the global environment. Bookings can be taken at any time throughout the day (24/7), making it much easier for those international candidates who don’t have to phone to book between nine-and-five, local time. Multi-currency can also throw problems into the mix, but by having a
course registration system in place you are able to effectively eliminate barriers to these bookings.
Are you ready to entice international students, with your state of the art facilities, up to date course information and your cutting edge on-line payment system?
Why not
demo the accessplanit software for free and find out just how effective it can be at streamlining the booking process and cutting out the unnecessary administrative tasked that were traditionally associated with course booking.
Speak to a member of the accessplanit team today on 0845 543 0229 or email
enquiries@accessplanit.com. Alternatively, check out the work that we have already done with another university, University of the Arts London.
Click here to read the case study. Audrey Clark