Email marketing for any business is both an art and a science. So much can go wrong and the overall results can very often result in a poor return on investment. Perhaps now is a good time to evaluate what works and what doesn't, then move forward armed with ideas to put into practice.
So how can you do this? Get started with this checklist...
Checklist - 5 tips to improve your marketing emails
1. Appropriate Message
Don't blanket, personalise your messages. Drill down into your database or data lists and segment these to match your audience. Make sure the messages and designs are customised to interest each group. Mass emailing is so old hat!
2. Relevant Content
How interesting is your email really going to be to your audience? If you are offering a specific training course, why not add some testimonials from past candidates. How did they rate you?
3. Call to Action
What is the offer? What do you want your audience to do? Book a course? Make it worth their while, offer a discount or coupon, tempt them to bring a colleague. Add value to your offer. Give your audience the opportunity to share by adding social media buttons. Don't miss any opportunity to send your message viral!
4. Wow them with your subject line
This is arguably one of the most important aspects to your email campaign, because it's the first thing to appear in your prospects inbox. Try personalising, make it compelling, add value or invoke a sense of urgency or curiosity.
Make it powerful, eye catching and easy to read. Be careful with text size, overuse of bold and capitals. Engage your audience. Be careful with images as spam filters and firewalls will check your text to image ratio and may block your communication. Is it mobile friendly? Does it contain links? Is it too long? Make sure the eye is drawn to that all important call to action.