Recruiting and retaining quality training instructors for your training business

Recruiting and retaining quality training instructors

In any training program, the quality of the instructors is a crucial factor in determining its success. The trainers not only impart knowledge but also motivate, inspire, and engage learners. Attracting, recruiting, and retaining quality training instructors is a critical aspect of any training operation.

In this article, we will discuss some strategies that can help training organisations with their overall recruitment process:

How to attract quality training instructors

To begin attracting quality training instructors, you'll need to convey how great you are to work for as a training provider. This can be done by highlighting the benefits of working with your training company over others, such as a competitive salary, flexible work schedule, opportunities for professional development, and a supportive work environment.

We've outlined our top tips below:

Develop a strong brand

Developing a strong brand as a training provider is a critical component. Your organisation's brand should be reflective of your values, culture, and approach to training. This will help potential training instructors to understand your organisation's mission and goals and determine if they align with their own.

Training organisations can build a strong brand by developing a clear messaging strategy, creating a compelling website, and leveraging social media and other online platforms to highlight their training offerings and instructor opportunities.

Leverage networking opportunities

Networking is a powerful tool for attracting quality training instructors. Think about how you can leverage your current networks to identify potential instructors, including current and former colleagues, industry contacts, and professional associations.

By attending conferences and other industry events, you can build relationships with potential instructors and stay informed about industry trends and best practices. Networking can also help to build brand awareness and establish your organisation as a thought leader in the training and development field.

Your current training instructors could hold the key to attracting more great trainers - you could offer a referral bonus scheme to encourage existing staff to recommend your training business to them!

Offer competitive compensation and benefits

Instructors who are highly qualified and experienced will expect competitive compensation and benefits packages. This includes not only a competitive salary but also additional benefits such as commission/bonus schemes, medical care or cashback plans, and professional development opportunities.

To attract quality training instructors, you'll need to ensure that their compensation and benefits packages are at least in line with industry standards, and demonstrate a commitment to investing in instructors' long-term success.

Promote work-life balance

Work-life balance is a top priority for most. Training instructors will want to be able to have a meaningful impact on their learners while maintaining a healthy work-life balance. Consider the ways you can promote work-life balance, for example by offering flexible scheduling options, including remote work opportunities (if some courses are virtual), and by creating a positive and supportive work culture.

Develop a supportive culture

Creating a supportive culture is another important factor in attracting quality training instructors. A supportive culture is one that values diversity, fosters open communication, and encourages innovation and creativity.

If you don't already, you can improve your company culture by providing opportunities for professional development, offering constructive feedback, and recognising the contributions of their instructors. This will help to build a sense of community and engagement among instructors, which will contribute to their success and satisfaction.

Tips for recruiting quality training instructors

To recruit quality training instructors, your organisation should have a clear understanding of their training needs and the qualifications and experience required for the position. You'll need to develop a detailed job description that outlines the responsibilities, qualifications, and experience required for the role.

Training providers can use a variety of recruitment strategies, such as conducting a thorough screening process, conducting interviews, and assessing candidates' skills through practical exercises. It is also essential to check the references and credentials of the candidates to ensure that they meet your training organisation's standards.

Define the role and qualifications

The first step in recruiting quality training instructors is to define the role and qualifications required for the position. This includes identifying the specific skills and experience needed to deliver high-quality training to learners. You should also determine the type of training and the level of expertise required for the role.

By defining the role and qualifications, you'll be able to create a clear job description and attract qualified candidates who have the right experience and skills.

Leverage job boards and recruiting platforms

Training organisations can leverage job boards and recruiting platforms to find qualified training instructors. There are many online platforms that are designed to connect with job seekers, including those with expertise in training and development.

Posting job ads on relevant job boards and recruiting platforms can help you to reach a wider audience of qualified candidates. These platforms also allow you to screen and filter candidates based on their qualifications and experience.

Use social media

Used correctly, social media platforms could be a powerful tool for recruiting quality training instructors. Organisations can use platforms like LinkedIn, Twitter, and Facebook to post job openings and connect with potential candidates.

Social media platforms allow you to reach a wider audience of potential candidates and engage with them on a more personal level. By using social media, you can also showcase more of their personality and culture, as well as your training programs, and establish your organisation as a thought leader in the training and development field.

Conduct thorough interviews and assessments

Once potential candidates have been identified, organisations should conduct thorough interviews and assessments to determine if they are the right fit for the role. This includes assessing their experience, skills, and qualifications, as well as their teaching style and ability to connect with learners.

By conducting thorough interviews and assessments, you can ensure that you are recruiting quality training instructors who have the right experience, skills, and teaching style to deliver high-quality training to learners.

Retaining great training instructors

Once you've attracted and recruited great training instructors, the next challenge is to retain them! Retaining quality training instructors is crucial as it ensures the continuity of the training program and maintains a high level of training quality. A skilled and experienced instructor can not only engage the learners but also impart knowledge and skills that can be put to immediate use.

Some strategies to consider that can help to retain great training instructors include:

Providing opportunities for professional development

Organisations can provide opportunities for trainers to enhance their skills, such as attending workshops, conferences, and training sessions. This not only improves the quality of their training but also shows that the organisation values their contributions.

Offering a competitive salary and benefits

Although a competitive salary is important when attracting and recruiting, it's also just as important that this salary is reviewed throughout their employment, keeping it competitive and in line with training industry standards. Additionally, offering incentives and bonuses can motivate instructors to perform at their best.

Provide quality resources and equipment

Instructors need quality resources and equipment to deliver effective training. Ensure that you provide the necessary tools and equipment for instructors to deliver quality training. Providing updated resources and equipment can help instructors deliver engaging and effective training.

Offering flexible work arrangements

Many trainers appreciate the flexibility of working remotely or on a part-time basis. Providing flexible work arrangements can help retain quality trainers who value work-life balance.

Create a positive work environment

A positive work environment is essential to retaining quality instructors. Encourage open communication, provide constructive feedback, and recognise and reward performance. Creating a supportive and collaborative work environment will help your instructors feel valued and motivated.

Offer professional development opportunities

Professional development opportunities can keep instructors engaged and motivated. Provide opportunities for continued education and training, attend industry conferences and events, and encourage instructors to participate in networking activities. Providing growth opportunities can help retain quality instructors and enhance the quality of your training program.

Foster a culture of respect

Fostering a culture of respect is vital to retaining quality instructors. Treat instructors with respect, listen to their concerns and feedback, and show appreciation for their contributions. A respectful and supportive culture can help reduce instructor turnover and create a positive reputation for your training program.

Ask for feedback (and action it)

Soliciting feedback from instructors (and acting on it) is crucial to retaining them. Create a feedback loop where instructors can share their thoughts and concerns about the training program. Act on the feedback received to address any issues and make improvements to the training program. Showing that you value and act on feedback can help retain quality instructors.


Attracting, recruiting, and retaining quality training instructors is essential for the success of any training program. organisations need to create a positive image of themselves as a training provider, develop a clear understanding of their training needs, and provide opportunities for professional development, a competitive salary, a supportive work environment, and flexible work arrangements to retain quality trainers.

By implementing these strategies, organisations can create an environment that is attractive to quality instructors and establish themselves as a top training provider in their industry. Ultimately, this will lead to better training outcomes and a more engaged and satisfied learner community.

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