Every marketer knows Google Analytics and the power and insight that it brings. Many of our customers do, and were suggesting that it would be extremely useful to have the ability to monitor the analytics from their accessplanit shopping basket. So, we’ve just released the all new Google Analytics integration!
The new module gives users the power to view real-time shopping basket analytics within your Google Analytics tool.
This gives you the power to suss out the users that have started but not completed a shopping basket transaction (abandoned cart) allowing you to maximise on sales opportunities.
You can also analyse the specific demographics of website visitors to better understand your market.
Whats-more, you can track exactly which sources your visitors are coming from so you know which areas to improve and which to leverage.
The integration is quick and easy to set up. Just insert the tracking code and you're ready to start refining your marketing strategy!
Real-time analytics from the accessplanit system direct to your Google Analytics tool mean that you know exactly who is on your site and considering a purchase in your Shopping Basket. This gives you the power to be proactive and follow up on those leads that don't quite complete their purchase.
Gain powerful information on website visitors and prospective customers such as geographical location, age range and browser language. Access key statistics including number of bookings, courses purchased, abandoned transactions and more. Use this data to truly grow your training business and increase course bookings.
Track the specifics
The integration gives you the ability to apply Google Tags to various areas within the system to track page views and events.
You can also see at which stage visitors are leaving your site so that you know exactly which areas to make improvements to user experience.
Targeted course promotion
Discover when is the most popular time for booking courses so you can promote your courses effectively using accessplanit marketing tools.
Making Google Analytics work for you
Not using Google Analytics already? Then, why not? The tool is a great way to measure and enhance your sales and marketing efforts.
It provides in-depth insight into how visitors find and use your services, and how to keep them coming back.