Training Management Software: What Companies Really Want


It can get frustrating constantly being asked to take part in surveys. This week alone, I have been offered a card or a code by two retailers to provide feedback. However, as a Marketer I am fully aware of how important it is to gather information and the value that it can add for the consumer. 

In short, if we don’t find out how customers really feel then how can we improve?  I guess the key is that if we do gather information, we use it and the customer knows that it was not a waste of their time. 

This led me to think about the surveys we undertake here at accessplanit and in particular to do a bit of analysis. We are a software house offering training management software, and as part of the sales process, prior to demonstration, we send out a survey in order to establish customer requirements in a number of categories including:

  • Current pain points
  • Triggers for change
  • Key objectives 

This allows us to provide personalisation in the demonstration and in turn add value in exchange for their time. 

If you are considering a move to a software solution, here is an insight into the pains, limitations and wish list of a cross section of training organisations during 2015.  These answers were submitted individually and the information used on a one to one basis, but collated it’s been easy to group together the answers and clearly extrapolate the areas of importance.  Please bear in mind that several of these questions allowed more than one answer.

Can you relate to these answers? 

Current pain points

What is currently causing the customer the biggest issue? 

Survey results in pyramid graph show customers biggest concerns

Triggers for change

What is it about now that has caused the customer to look at a way to address these pain points?

  • Growth and expansion
  • Need for one integrated system
  • To remove duplication and repetitive work
  • To improve communication with customers and trainers
  • Move from legacy inadequate outdated system

And my favourite ……….”It’s all in a mess”.

If you want to find out more about triggers for change you can read this article "Do I Need A New Training Management System?".

Key objective

What is the main outcome the customer is hoping to gain from the adoption of an automated system?

  • Clarity and smooth end to end processes
  • Co-ordination of training courses, rooms, trainers and equipment
  • Reduced time and resources
  • To offer online course booking and payment
  • To have transparency across processes
  • Standardization
  • Improved cash flow
  • To operate with one multiple function system

And my favourites………… “To offer a delightful learner experience” and “To have a robust dynamic platform to propel us into the future”.

Read more about How Your Business Goals Drive Success In Your Company

If you can relate to any of these we would love to hear from you. Also, download 10 ways to automate eBook for a checklist of areas that can be improved with automation. 

10 ways to automate whitepaperOther related articles include:

Learning More About Training Management Software

Key Elements Of A Training Management System

Tips For Purchasing Training Management Software