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10 Ways To Promote Your Training Courses Online

How do you currently promote your courses?  Are they on your website?  Do you target previous delegates? Are you advertising? I guess you probably do all of this and more, but do you blog?  If you do or if you are considering blogging around your course content, check out our 10 quick wins.

Blogging is all about increasing your visibility to your target audience. With 55% of marketers identifying content creation for their blog as a top priority, it's hard to not see the importance of perfecting your blog strategy. Training is a highly competitive market so you need to be seen in your space.  Content can be tough to put together but you are one step ahead if you have already got the blog wheels turning.  

63% of marketers say that their biggest challenge is getting traffic to their site. That's why blogging alone isn't enough, you need to make sure that you are sharing your offer across multiple platforms to really market your training effectively.  

Download the beginners guide to content marketing for training companies here. 

10 Ways To Promote Your Training Blog Content Online

Here's a list of 10 ways to promote your training courses online:

1. Email marketing

2. Facebook

3. Free downloads

4. Twitter 

5. RSS feeds

6. Images

7.SEO keyword tools

8. Guest blogging

9. LinkedIn 

10. YouTube

This infographic illustrates the 10 ways to promote courses to yield maximum reach. 

10 quick wins to promote training infographic

Download this short infographic to use as a checklist.

Alternatively, download our beginners guide to content marketing for training companies to get started on transforming your online course booking results. 

Content marketing for training companies

Other related articles include:

How Content Marketing Could Benefit Your Training Company

Increase Online Course Bookings Using Marketing & Promotion

Online Course Booking - 8 Easy Tips To Maximise Sales 

Published 26 Jun 2015, updated for freshness 9 Nov 2018. 


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