State of the Training Industry Benchmark Report 2025

State of the Training Industry Benchmark Report 2025

Now in its ninth year, the State of the Training Industry Benchmark Report continues to provide invaluable insights into the evolving training landscape. From shifts in learner preferences to the impact of digital platforms and AI adoption, our research helps training providers navigate the trends, challenges, and opportunities shaping the industry.

With perspectives from both training professionals and learners, this report aims to inform strategic decision-making and spark discussion on the future of training.

Here are some of the key findings from this year's training industry report:

• Reputation and word of mouth (WOM) has been the most popular marketing tool for the last 6 years
• 43% of learners use search engines to find courses, yet only 5% of providers cite SEO as one of their most powerful marketing tools
• 41% of training providers cite “more interest in classroom learning” as one of their top opportunities this year
• 29% of learners want podcasts as part of their learning journey, and only 9% of training providers are offering them
• Full-scale adoption of AI tools in training operations is still low, but most providers are using AI in some capacity to manage training

What's inside?

• How learners really feel about training delivery 
• Training industry challenges and opportunities for the year ahead
• Trends in training delivery methods 
• How technology use is evolving and being embraced