This is our 6th year taking the pulse of the training industry and to understand key trends in training delivery, technology, sales and marketing and the challenges and opportunities facing training providers. This year, we have also surveyed learners to understand how the demands of the market are being addressed by training businesses.
This benchmark report has been designed to inform decision-making and provides an understanding of how other professionals perceive the industry in 2022, how this compares to previous years and the opportunities and challenges that lie ahead.
Here are some of the key findings from this year's training industry report:
Instructor-Led Training (ILT) is still the most popular training delivery method in the eyes of both providers and learners
Word of mouth remains the most effective marketing channel being relied upon by over 80% of respondents
Less than 10% of training providers now rely on paper ‘happy sheets’ - down by 60% from 2016
A third of respondents identified increasing costs as a key challenge for 2022
Over 88% of training provider respondents are using LinkedIn to promote their business whereas search engine is the most popular tool for learners to find courses
How learners really feel about training delivery
Training industry challenges & opportunities for the year ahead