Email Marketing Software
Promote your training courses and events using poweful email marketing tools..
Course Manager combines course booking management with state of the art email marketing technology. Course Manager empowers training companies to treat events like marketing campaigns with its powerful email communication suite.
Key Features:
- Decrease event costs by saving on postage and printing
- Craft rich, engaging email using our easy-to-use HTML editor
- Customise email templates to match your organization's branding, and save them for future use
- Schedule dates and times to send automated confirmations, reminders, feedback forms and post-event "thank you's"
- Create dynamic marketing emails containing the latest course schedules
- Comply with the Spam regulation by providing a one-click opt-out option
- Email invitees a link to all upcoming events versus a link to each event one at a time
- Create tailored mailing lists based on previous enquiries, bookings, geography etc.
- Import existing mailing lists
- Personalise communication with mail-merge fields, such as name, company, and event related fields to increase relevance to recipients
- Test message effectiveness by sending different emails to targeted groups; modify subject lines, content and email "from" name to elicit the highest open rate
- Craft rich and engaging emails with our easy-to-use HTML editor, or choose to send plain text emails
- Track email open rates, links clicked and sales
- Encourage invitees to forward the invitation along to colleagues via our "Tell-a-Friend" option
- Email registrants directly from report (e.g. run the CRM report and email everyone regarding event update)