Marketing and communications – using training booking system

Training businesses need to continually assess their proposition, segment and market to their target audience.  Course Manager training booking system provides powerful marketing functionality for effective communication with existing and potential customers.  

CRM

CRM – Maximise sales opportunities by capturing all incoming enquiries and opportunities and linking to customers, sales staff, courses or course dates.  Manage the sales pipeline, produce forecasts and reports and track all customer communications including emails, phone calls and meetings.  Link tasks and reminder for follow up action through Outlook integration.  

Communication

Communication – Automated personalised customer communication with reminders, notifications and confirmation.

Email Marketing

Email Marketing – Create engaging email using customised templates for campaign messaging and branding.   Import existing mailing lists or filter data from previous courses. Emails can be scheduled and system contains analytics.

SMS

SMS -  Use SMS for course confirmation and reminders or for updates, alerts and announcements.

Evaluation Surveys

Evaluation/Surveys – Create customised branded feedback forms for pre, post course or trainer on-line evaluation.  Surveys can be automatically issued with follow up reminders.  Results can be filtered to produce powerful reports.


 

For more information on how we can assist your business contact us today.