Tis the season… to get ahead on social media!
What’s the one thing you don’t want to be doing over the festive season? You got it, working! Having to check and post on social every day over the holidays is a pain many of us have experienced. But you still want to run an amazing, eye-catching campaign that keeps your followers engaged. So, what can you do to elevate some of the stress?
Here are a few of our top-tips for managing your social media over Christmas and the New Year.
5 Top Tips For Managing Social Media Over The Christmas Break 1. Keep an eye on your competitors 2. Utilise social scheduling tools 3. Have conversations about Christmas 4. Deck the halls - make your profiles festive! 5. Run a campaign or competition |
You don’t need to be told that keeping an eye on what your competitors are up to is an important aspect of any business. When it comes to social media that is no different. What are your top competitors doing on social media right now? How many times a day are they posting? Who are they following, posting and including in conversations. And how can you do it better?
Keep an eye on what other companies are doing using social media monitoring tools this Christmas period and take it into account when planning your campaigns for 2019.
There are lots of great social scheduling tools out there these days, making taking a break from the screen much easier than ever before. Most free scheduling platforms now allow for Instagram posting too. If you haven’t set up your training businesses Instagram account yet, here’s why you should.
4 of our favourite, free scheduling platforms are:
Keeping your followers engaged over the Festive period, while they’re all off work and sat around social scrolling is the perfect time to strike up a conversation and develop some good rapport. Understandably, this involves a little bit of working during your time off, but if that notification pops up on your phone, don’t ignore it - it could be your next big client. And let’s face it, it’s only between commenting on that or that cute dog picture that just popped up.
Decorating your social profiles for Winter/Christmas is the perfect way to say, “Hey, I’m up-to-date and responsive”. Whether it’s a fun Christmas jumper picture from the office, or a full-on refurb of your logo and page banners; it lets people know that you’re engaged and contactable. We all know someone who’s profile hasn’t been updated since 2009, and we also know that person ‘hardly ever uses Facebook’. So, let your followers know without any doubt, that you’re open for business this Christmas.
This requires a little planning before-hand, and you need to take your target-market into consideration when planning. Here's 3 ways to leverage competitions and campaigns this Christmas:
P.S. Don’t forget about existing customers – remember it will always be easier to retain and grow business from existing customers than landing new ones, so don’t neglect them!
Want to know more about using content marketing and social media channels to promote your business? Download our free content marketing guide.
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