How To Create a Training Event Landing Page That Makes People Want To Sign Up
A user-friendly, well-thought-out registration form can make all the difference when it comes to the number of attendees for an event. But, first thing's first - Creating an attractive and easy-to-use registration landing page on your website is imperative when it comes to encouraging sign-ups.
Read moreHow To Create An Effective Registration Form For Your Training Event
Whether you're launching a brand-new workshop or running a well-established seminar or training series, an effective registration form can make all the difference when it comes to the number of sign-ups you get. But there’s more to event registration forms than just taking payment and reserving places. The additional value of your event registration form lies in effective data collection and its subsequent use.
Read moreTips For Managing Your Social Media Accounts Over The Christmas Break
Tis the season… to get ahead on social media! What’s the one thing you don’t want to be doing over the festive season? You got it, working! Having to check and post on social every day over the holidays is a pain many of us have experienced. But you still want to run an amazing, eye-catching campaign that keeps your followers engaged. So, what can you do to elevate some of the stress?
Read moreUsing Instagram To Grow Your Training Business & Promote Events [With Examples]
Why spend time on Instagram as a training business? The use of Instagram for business interaction is a growing trend, with over 25 million business profiles on Instagram worldwide currently and 60% of people saying that they discover new products on Instagram. It is fast becoming THE place for businesses to showcase their company voice, brand and values, in a fun and different way to other social channels.
Read moreWhy Training Professionals Should Attend Everest Conference 2019
Following the success of our first Everest Conference, we’re really excited to let you all know that Everest Conference is back for 2019. The north-west based event for training professionals will be held at The Storey, Lancaster on 5-6 June, 2019 and will have sessions on a wide range of topics including learning and development, marketing, customer experience, learning delivery technology, trends in the training industry and employee wellbeing.
Read moreUnderstanding Buyer Behaviours to Generate More Sales
Joining us at training industry event, Everest Conference 2018, Richard Lane from durhamlane delivered a session on how understanding buyer behaviours can help generate more sales. Richard explored two things that will enable you to make a significant positive difference to your sales figures.
Read moreThe Training Professional's Guide For a Successful 2019
With just one quarter left of 2018, now is a good time to be looking ahead to 2019 and identifying the things you can do differently in your business to make the biggest impact to your results. In our training industry survey, training professionals from a wide range of industries identified 4 common challenges that are holding them back from success. This guide focuses on these 4 areas to provide a comprehensive planning guide for a successful 2019.
Read moreMaking Google Analytics Work For Your Training Business
Google Analytics is a highly effective tool that enables users to gather in-depth information about their website visitors, where they come from and how they use your site. This helps us to then implement the changes and tweaks that we know will have the most impact. This post explores how the functionality in Google Analytics can help to build your training business and increase course bookings.
Read more7 Reasons Why a CRM Will Boost Your Sales and Marketing Campaign
7 ways a CRM will boost your sales and marketing efforts:
Read moreHow to Make the Most of SEO and PPC To Increase Course Bookings
At Everest Conference 2018, Richard Metcalfe and Adam Barwise representing Fat Media gave us an insight into the current trends surrounding SEO (Search Engine Optimisation) and PPC (Pay-Per-Click), with a case study on the Distance Learning Centre. The talk began with an overview of SEO aimed at those in the audience unfamiliar with the term. Fat Media accurately described SEO as “...how google ranks your website and how you show up in the search engine results page”.
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