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Providing the tools you need to get the very best out of your training business

Using Taster Sessions As An Effective Marketing Tool

/ posted in Sales & Marketing / 0 Comments

Forward-thinking training providers are capitalising on a new marketing initiative which is both easy to implement and particularly effective at attracting new business. Introducing, taster sessions. Taster sessions can be defined as an opportunity for delegates to experience your training offering prior to any payment or commitment on their part. It's a unique chance for the client to 'try before they buy', usually experienced in the form of webinars, bite-size content, 1-to-1 consultations and face to face interactions. The aim of taster sessions is to stimulate interest in order to encourage further business from the client. Once your sales emails are hitting the spot, your social selling strategy is in place and your SEO/PPC is yielding results, why not give taster sessions a go?

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7 Tips for Survival in a Competitive Training Industry

Each year, the training world seems to get just a little bit more competitive, doesn't it? That's certainly the view of 24% of those we surveyed in our Training Industry Benchmark Report, who claimed that one of the biggest challenges to running a successful training business was increased competition. So, how can you combat against the rising tide of rivals?

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How To Increase Your Online Course Bookings Using Email

In this modern world of increasing competition, your sales and marketing function needs to be operating at maximum capacity in order to stand out above the crowd and get your courses filled. Increasing your online course bookings is certainly not easy. You’ve got all these valuable training courses on offer – but even for the largest organisations, raising awareness and spreading the word can often be a uphill battle. If you sell training courses online but struggle with your course promotion, this guide offers some helpful tips on how you can best utilise the immense opportunity that is email marketing.

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9 Tips Training Professionals NEED To Know About Social Media Marketing

In our recent Training Industry Benchmark Report, we revealed that 31% of training professionals struggle with effective course promotion. Little wonder, when you consider that reputation and referrals are still thought of as the most effective ways to market courses, while digital marketing tools like Google Ads and SEO are woefully under-valued.

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10 Ways To Promote Your Training Courses Online

How do you currently promote your training courses?  Are they on your website?  Do you target previous delegates? Are you advertising? I guess you probably do all of this and more, but do you blog?  If you do or if you are considering blogging around your course content, check out our 10 quick wins.

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A 5 Step Plan To Growing Your Training Business Using Linkedin

As most training organisations find themselves dipping into the last of their cash reserves, it's important we look to maximise the high impact, low cost initiatives that can help to drive your business forward against all odds.

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Why Training Professionals Should Attend Everest Virtual Summit 2020

Following the success of our face-to-face Everest Conferences, we’re really excited to let you all know that we are holding a FREE Virtual Summit in 2020. With COVID-19 impacting us all, we’re determined (more so than ever!) to help training providers to come out of the pandemic in a much stronger place. 

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12 Ways To Make Online Training Delivery A Success [Q&A]

As a trusted partner of hundreds of training providers globally, over the past few weeks we’ve received a number of questions from training professionals trying to make sense of the virtual learning landscape, and how they can maximise their impact during COVID-19. In particular, we've been inundated with questions on making a success of the switch to online training delivery, and we’re dedicated to answering every last one of them!

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Coronavirus & The Training Industry: The Impact Of Quarantine

In our latest webinar, we discussed the impact of the COVID-19 virus on the training industry, and ways in which you can look to mitigate some of the impact by offering online learning to your delegates. We heard from lots of training providers about how COVID-19 is impact training operations right now, and how they are responding to these uncertain times.

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3 Reasons To Attend Learning Technologies

On the 12th and 13th February 2020, Learning Technologies will host its annual event at  ExCel, London. Learning Technologies is Europe’s leading showcase of organisational learning, and the technology used to support learning at work. Last year there were over 8 thousand visitors across the 2-day event with over 200 exhibitors, including the likes of Moodle; Linkedin Learning, and Adobe. If you’re involved within Learning & Development in some form, there’s guaranteed to be something that interests you.

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