3 Ways to Improve Your Marketing Communications
You have a message that’s vital for your training company. How do you get it across in the most effective manner? I recently wrote a piece for TrainingZone – a website I highly recommend for the latest news and views in the training industry – that discussed an oft-overlooked factor of good communication: Being yourself.Read more
Training Companies: Is It Time To Automate Your Marketing?
How do you market your training company? Probably you have a Google Ads campaign running, you promote your services on social media (complete with a hashtag no-one’s searching for), and you fire off a thousand emails a day and cross your fingers someone replies. And that all consumes a lot of time.No surprise, then, that some training companies are beginning to turn to automated marketing methods.Read more
Making Google Analytics Work For Your Training Business
They say that 90% of the world’s data was created in the last two years. IBM estimates that we produce 2.5 exabytes of data every day (that’s 2.5 billion gigabytes, by the way). In 2013, Randal Monroe reported that Google has amassed ‘10 exabytes of data across all of Google's operations, and then another maybe five exabytes or so of offline storage in tape drives.’ That’s about the same as all the printed material held by the Library of Congress. Of course, it’s worth pointing out that while the Library of Congress has taken 217 years to build up that much data, Google was only established in 1998.Read more
3-Step Guide to Generating More Course Bookings Online
We’ve all experienced online booking, in fact it’s second nature to most of us. Thankfully it’s not the security problem-ridden process it once was and this is backed up by recent research showing that 77% of UK Internet users made a purchase online in 2015.Read more
6 Things You Learn When Your Website’s Redesigned
So, what do you think of our new website? Did it grab your attention? Did it stop you in your training tracks? In order to kick off the New Year in style, and the celebrate the launch of the accessplanit training success platform (which we might’ve mentioned it before once or twice; our powerful new training management system) we’ve had a total redesign of our website.Read more
Is Marketing An Impossible Task For Niche Industries?
When it comes to marketing, working in a niche industry isn’t a dead zone. We get why some people think it is. It's understandable. Think of the store that only sells vegan barbeque food or the company that produces the bristles for paintbrushes. How could they ever hope to make a marketing impact? Read on to discover 3 reasons why niche businesses have the upper hand.Read more
7 Reasons Why a CRM Will Boost Your Sales and Marketing Campaign
Are you getting the most out of your current CRM? Or have you yet to experience the joys of a unified hub that brings all the business benefits you’d expect from a tool designed to do much more than simply manage your customers. By combining the all-powerful forces of your sales and marketing departments, you’ll be able to create campaigns that have a genuine focus, that can deliver tangible results.Read more
Using Taster Sessions As An Effective Marketing Tool
Getting potential customers hyped and excited about your courses is THE most crucial task that any training company faces. So as a marketer how can you promote your training courses effectively in order to maximise your sales? This post takes a look at taster sessions, webinars and other marketing methods which give your customers a glimpse of what you have to offer and the opportunity for you to generate that crucial excitement.Read more
Maximise The Productivity Of Your Sales & Marketing Team
With any crucial business decision, it is vital to assess how any changes might affect and benefit different roles and departments throughout the organisation. Implementing a training management system can deliver a range of measurable benefits across your training company. This blog will be taking a look at the advantages of an automated system for the Sales & Marketing departments.Read more
Promotion Motivation: Does It Still Work?
Did you know? According to a 2015 RapidCampaign study promotions influence 28% of consumers to spend more, 27% to buy from retailers they would not normally choose, and 25% to make purchases they would otherwise not have made. Great news, right?Read more