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accessplanit blog

Providing the tools you need to get the very best out of your training business

7 Tips for Surviving in a Competitive Training Industry

Each year, the training world seems to get just a little bit more competitive, doesn't it? That's certainly the view of 42% of those we surveyed in our Training Industry Benchmark Report (get it right here), who claimed that the biggest challenge to running a successful training business was increased competition. How can you combat against the rising tide of rivals?

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How Training Companies Can Turn Learners into Brand Ambassadors

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How do you market your business, courses and brand? Some of the business is driven by referrals, you've tinkered with social media advertising and Google's remarketing banners - but still, something's missing. Brand ambassadors. 

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Reputation, Referrals and Remarketing: How Training Companies Can Ensure Repeat Bookings

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How do you drum up business? How does your company stand out from the crowd? If you’re anything like the training organisations we surveyed for our Training Industry Benchmark Report 2017, then you probably feel that the most effective marketing methods are… Reputation and referrals.

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9 Tips Training Professionals Need to Know About Social Media Marketing

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In our recent Training Industry Benchmark Report 2017, we revealed that the biggest challenge facing training professionals is successfully marketing courses in an increasingly competitive industry. Little wonder, when you consider that reputation and referrals are still thought of as the most effective ways to market courses, while digital marketing tools like Google Ads and SEO are woefully under-appreciated.

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3 Ways to Improve Your Marketing Communications

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You have a message that’s vital for your training company. How do you get it across in the most effective manner? I recently wrote a piece for TrainingZone – a website I highly recommend for the latest news and views in the training industry – that discussed an oft-overlooked factor of good communication: Being yourself.

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Training Companies: Is It Time To Automate Your Marketing?

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How do you market your training company? Probably you have a Google Ads campaign running, you promote your services on social media (complete with a hashtag no-one’s searching for), and you fire off a thousand emails a day and cross your fingers someone replies. And that all consumes a lot of time.No surprise, then, that some training companies are beginning to turn to automated marketing methods.

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Making Google Analytics Work For Your Training Business

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They say that 90% of the world’s data was created in the last two years. IBM estimates that we produce 2.5 exabytes of data every day (that’s 2.5 billion gigabytes, by the way). In 2013, Randal Monroe reported that Google has amassed ‘10 exabytes of data across all of Google's operations, and then another maybe five exabytes or so of offline storage in tape drives.’ That’s about the same as all the printed material held by the Library of Congress. Of course, it’s worth pointing out that while the Library of Congress has taken 217 years to build up that much data, Google was only established in 1998. 

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3-Step Guide to Generating More Course Bookings Online

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We’ve all experienced online booking, in fact it’s second nature to most of us. Thankfully it’s not the security problem-ridden process it once was and this is backed up by recent research showing that 77% of UK Internet users made a purchase online in 2015. 

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6 Things You Learn When Your Website’s Redesigned

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So, what do you think of our new website? Did it grab your attention? Did it stop you in your training tracks? In order to kick off the New Year in style, and the celebrate the launch of the accessplanit training success platform (which we might’ve mentioned it before once or twice; our powerful new training management system) we’ve had a total redesign of our website.

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Is Marketing An Impossible Task For Niche Industries?

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When it comes to marketing, working in a niche industry isn’t a dead zone. We get why some people think it is. It's understandable. Think of the store that only sells vegan barbeque food or the company that produces the bristles for paintbrushes. How could they ever hope to make a marketing impact? Read on to discover 3 reasons why niche businesses have the upper hand. 

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