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accessplanit blog

Providing the tools you need to get the very best out of your training business

Tips For Managing Your Social Media Accounts Over The Christmas Break

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Tis the season… to get ahead on social media! What’s the one thing you don’t want to be doing over the festive season? You got it, working! Having to check and post on social every day over the holidays is a pain many of us have experienced. But you still want to run an amazing, eye-catching campaign that keeps your followers engaged. So, what can you do to elevate some of the stress? 

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Why Training Professionals Should Attend Everest Conference 2019

Following the success of our first Everest Conference, we’re really excited to let you all know that Everest Conference is back for 2019. The north-west based event for training professionals will be held at The Storey, Lancaster on 5-6 June, 2019 and will have sessions on a wide range of topics including learning and development, marketing, customer experience, learning delivery technology, trends in the training industry and employee wellbeing.

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The Training Professional's Guide For a Successful 2019

With just one quarter left of 2018, now is a good time to be looking ahead to 2019 and identifying the things you can do differently in your business to make the biggest impact to your results. In our training industry survey, training professionals from a wide range of industries identified 4 common challenges that are holding them back from success. This guide focuses on these 4 areas to provide a comprehensive planning guide for a successful 2019. 

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Making Google Analytics Work For Your Training Business

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Google Analytics is a highly effective tool that enables users to gather in-depth information about their website visitors, where they come from and how they use your site. This helps us to then implement the changes and tweaks that we know will have the most impact. This post explores how the functionality in Google Analytics can help to build your training business and increase course bookings. 

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7 Reasons Why a CRM Will Boost Your Sales and Marketing Campaign

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7 ways a CRM will boost your sales and marketing efforts:

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How to Make the Most of SEO and PPC To Increase Course Bookings

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At Everest Conference 2018, Richard Metcalfe and Adam Barwise representing Fat Media gave us an insight into the current trends surrounding SEO (Search Engine Optimisation) and PPC (Pay-Per-Click), with a case study on the Distance Learning Centre.  The talk began with an overview of SEO aimed at those in the audience unfamiliar with the term. Fat Media accurately described SEO as “...how google ranks your website and how you show up in the search engine results page”. 

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Marketing Techniques Your Training Business Needs to Implement

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At Everest Conference 2018, we welcomed HubSpot’s Senior Marketing Manager, Áine Devane, amongst our keynote speakers, to give us an invaluable guide to the inbound marketing methodology and sales alignment in order to increase qualified lead generation.

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What You Missed at Everest Conference 2018: The Training Industry Event

Last week, we were absolutely thrilled to welcome a range of top training professionals to Lancaster for Everest Conference 2018. With a tagline of 'Where Training Teams Come to Scale', the event delivered expert insights to help professionals throughout the training industry scale their business to new heights. 

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accessplanit Launches North-West Based Event for Training Professionals

We're really excited to announce that we're launching Everest Conference 2018, a first of its kind event in Lancashire designed specifically for training professionals.  The event is designed to show training professionals how to scale their business to new heights.  The event will be held at The Storey , Lancaster on June 7th and is expected to draw an exclusive crowd of over 100 professionals. 

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Where to Promote Your Training Courses Online to Increase Sales

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Do you struggle to advertise your training courses to the right audience? We revealed, in our Training Industry Benchmark Report, that training companies feel the industry has become increasingly competitive – and yet, when it comes to course promotion, digital tools often fall by the wayside in favour of reputation and referrals. Course promotion is, then, one of the biggest challenges faced by training professionals. 

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