3-Step Guide to Generating More Course Bookings Online
We’ve all experienced online booking, in fact it’s second nature to most of us. Thankfully it’s not the security problem-ridden process it once was and this is backed up by recent research showing that 77% of UK Internet users made a purchase online in 2015.Read more
6 Things You Learn When Your Website’s Redesigned
So, what do you think of our new website? Did it grab your attention? Did it stop you in your training tracks? In order to kick off the New Year in style, and the celebrate the launch of the accessplanit training success platform (which we might’ve mentioned it before once or twice; our powerful new training management system) we’ve had a total redesign of our website.Read more
Is Marketing An Impossible Task For Niche Industries?
When it comes to marketing, working in a niche industry isn’t a dead zone. We get why some people think it is. It's understandable. Think of the store that only sells vegan barbeque food or the company that produces the bristles for paintbrushes. How could they ever hope to make a marketing impact? Read on to discover 3 reasons why niche businesses have the upper hand.Read more
7 Reasons Why a CRM Will Boost Your Sales and Marketing Campaign
Are you getting the most out of your current CRM? Or have you yet to experience the joys of a unified hub that brings all the business benefits you’d expect from a tool designed to do much more than simply manage your customers. By combining the all-powerful forces of your sales and marketing departments, you’ll be able to create campaigns that have a genuine focus, that can deliver tangible results.Read more
Using Taster Sessions As An Effective Marketing Tool
Getting potential customers hyped and excited about your courses is THE most crucial task that any training company faces. So as a marketer how can you promote your training courses effectively in order to maximise your sales? This post takes a look at taster sessions, webinars and other marketing methods which give your customers a glimpse of what you have to offer and the opportunity for you to generate that crucial excitement.Read more
Maximise The Productivity Of Your Sales & Marketing Team
With any crucial business decision, it is vital to assess how any changes might affect and benefit different roles and departments throughout the organisation. Implementing a training management system can deliver a range of measurable benefits across your training company. This blog will be taking a look at the advantages of an automated system for the Sales & Marketing departments.Read more
Promotion Motivation: Does It Still Work?
Did you know? According to a 2015 RapidCampaign study promotions influence 28% of consumers to spend more, 27% to buy from retailers they would not normally choose, and 25% to make purchases they would otherwise not have made. Great news, right?Read more
Buying An Automated System: Your Questions Answered
Throughout our years’ in the software purchasing arena we have been asked many different questions and not surprisingly also many of the same. The process of purchasing software is fairly standard across the board but we also appreciate that each organisation has specific areas of prioritisation. Using this experience we have answered a range of frequently asked questions to arm you during your search and selection of an automated solution.Read more
Increase Online Course Bookings Using Marketing & Promotion
Being a training provider, it can be easy to expect customers to come to you when they have a requirement. But it is crucial to understand that there are probably many other providers that offer exactly what you do. However if you do happen to be the only one in a 500 mile radius, do consumers know what it is that you provide and see you as a trusted, knowledgeable supplier?Read more
Introducing Our New Training Resource Centre!
When exploring a new topic or looking to make a new purchase, research is key. That is why we have just added a dedicated, easy to browse area where all of our resources can be found! The aim of the Resource Centre is to facilitate individuals looking to further their knowledge in the field of training management and also to support the process of researching, selecting and purchasing an automated system.Read more