6 Essential Metrics You Need to Grow Your Training Business
Is your training making a difference? We’re not just living in a data-driven world anymore; we’re data-soaked, and experts reckon that around 90% of the information swirling around was created in the last couple of years. And, used correctly, that data offers an unrivaled opportunity for training companies to enhance their course offerings and increase their bottom line.Read more
What Defines a Technology Leader? [Biggest Challenges Revealed]
Turing. Jobs. Gates. It’s names like these that one tends to think as leaders in technology. Big names. World-changing names. The names of visionaries who made technology the dominating superpower it is today. Musk. Bezos. Wozniak. Don’t want to forget them!Read more
How To Get Followers To Become Leaders [Advice From The Experts]
There are two types of people in this world: Leaders, and everyone else. A good leader understands this, but a great leader seeks to change it. After all, unless you’re intent on micro-managing every facet of your training company, you need to know you have the right people in the right roles, actively pursuing the best course of action to grow your business, rather than meekly agreeing with your every command.Read more
Did You Make This Mistake with Your Business Case?
When you’re seeking internal buy-in from your company’s executives for a specific piece of software, one of the first things you’re going to have to do present a business case. And whether you’re a veteran business case writer or still a rookie, developing a well-researched, fully-fledged business case is a mammoth undertaking.Read more
How Does Training Automation Benefit Your IT Team?
Think of any business critical purchase or organisational change and there will be many different participants involved who all hold very different priorities. The same applies for the adoption of a training management system or LMS and on a large scale as it affects and provides benefits for so many different parts of an organisation. This post explore the benefits and concerns of software from an IT perspective.Read more
3 Ways to Improve Your Marketing Communications
You have a message that’s vital for your training company. How do you get it across in the most effective manner? I recently wrote a piece for TrainingZone – a website I highly recommend for the latest news and views in the training industry – that discussed an oft-overlooked factor of good communication: Being yourself.Read more
Training Companies: Is It Time To Automate Your Marketing?
How do you market your training company? Probably you have a Google Ads campaign running, you promote your services on social media (complete with a hashtag no-one’s searching for), and you fire off a thousand emails a day and cross your fingers someone replies. And that all consumes a lot of time.No surprise, then, that some training companies are beginning to turn to automated marketing methods.Read more
Making Google Analytics Work For Your Training Business
They say that 90% of the world’s data was created in the last two years. IBM estimates that we produce 2.5 exabytes of data every day (that’s 2.5 billion gigabytes, by the way). In 2013, Randal Monroe reported that Google has amassed ‘10 exabytes of data across all of Google's operations, and then another maybe five exabytes or so of offline storage in tape drives.’ That’s about the same as all the printed material held by the Library of Congress. Of course, it’s worth pointing out that while the Library of Congress has taken 217 years to build up that much data, Google was only established in 1998.Read more
7 Ways You Should Be Using Feedback To Enhance Courses And Grow Your Training Business
‘It’s all part of the learning curve.’ How many times have you heard that? And how many times does that curve descent into a flat-line because someone in your organisation failed to take into account precisely what it was that was learnt in the first place?Read more
The 7 Habits of Highly Effective Training Organisations
What’s the difference between a good habit and a bad habit? Success. Witness some of the most productive training organisations in the world. These companies rarely grow due to some run of good luck; there’s more to it than blindly undertaking a routine pattern of behaviour. Rather, the top training companies have identified the habits that bring them the most success, and refined them to the Nth degree.Read more