So you want to improve the marketing of your training company and increase the rates of return for your training services. That’s a given. But how?
I can’t remember the last time I ate in Pizza Express and didn’t use a voucher. I can’t remember when I wasn’t asked for a clubcard when I shopped at Tesco, or for that matter, when my inbox wasn’t rammed full of fantastic money-off deals from holidays to mountain bikes.
Growing in popularity within the training industry is the use of discounts and offers – and with effective training management software this effective marketing practice can be embedded into your business plan.
By providing your prospects and your existing clients with ‘promo codes’ you can increase engagement and excitement around your programmes and ultimately the numbers taking part. You will also be able to see who is choosing to train, what they are learning and, sometimes more importantly, those who aren’t taking part.
But how do you go about this? Simply by utilising training management software, a whole new world of opportunity opens up to you and allows you to look after and monitor the whole promotional process from one location.
To make it simple, here are four ways that training software can maximise your use of promotional discounts.
1. Automated management: Training software allows you to manage the promotion campaign online using an automated promotional code allocation system. This means that individual clients or small pods of clients are provided with their own unique discount code. When these codes are used they are monitored and recorded in reference against existing customer records and sales information so that you know who is training and when. All information goes towards improving your customer’s training experience.
2. Controlled discounting: The second advantage is that you can set up automated and manual discounting - these can be edited at your digression to whatever level you feel is appropriate at the time. These discounts can come in the form of a fixed cost or a percentage saving of the course.
3. Earlybird discounts: The next tip is to offer early bird discounts, this has two advantages: firstly it makes sure that clients sign up in the quickest time possible so you know if you have any gaps that need filling. That’s efficient training management. Secondly if there is the other scenario and that you have more people wanting to sign up than there are places for, you have sufficient time available to add more spaces to the course, assign correct room sizes and if the necessary choose the correct tutors.
4. Group registration discounts: Finally, maximise participation and offer maximum savings to your prospects with group offers. Ensure that a company puts their whole workforce through your training programme by making it particularly attractive to scale up delegate numbers. Tier your discounting so that the more people that sign up the more of a discount they get. Essentially, it becomes cost-effective, and in a company’s best interest to sign as many people up as possible to drive the savings up. These online offers can be managed using training software.
A steady blend of better technology and a desire to spend less and save more has helped to generate the ‘Groupon society’ that exists today. We love to save and love to get more for our money, and while many industries (particularly retail) have developed a business plan around this shift. Has the training industry moved with the times?
Well, some of it has but not all. Re-arranging the way in which you offer your programmes to target market could well be the smartest way to utilise the latest training technology and capitalise on the en vogue way to spend money.
At accessplanit we offer such software that allows you to harness and embrace training discount capability. Why not DEMO it for FREE to see if it works for your business?
By using our Course Manager software along with a whole host of other features, you are geared up to and ready to offer online discounts for your training courses. If you want to enquire about a demo of any of our products you can, by getting in touch with us on 0845 543 0229 or by emailing firstname.lastname@example.org.