Training management software house, accessplanit, is releasing a March 2012 whitepaper report targeted at supporting its target market, training and course providers, market themselves more effectively.

Content, but not as you know it: The new approach to effective marketing for training companies details the new marketing methods for training companies and course providers, and also offers tips and insights into how to get the most from digital tools like social media and email marketing.

Dave Evans, commercial director at accessplanit, explained that providing something of real value was the thinking behind the new paper. He said: “Content has become incredibly important for training companies and course providers, in terms of a digital marketing strategy and for growing profile in the right places. Hopefully, this new whitepaper report will be of use to exitsing clients of accessplanit, and also the training market as a whole. Of course, the report does also detail how our own training management software can effectively support a content strategy.”

The training administration software developer’s latest whitepaper also offers a useful Frequently Asked Questions section, where readers can find answers to some of the most commonly asked questions around marketing, content and training.

You can get access to Content, but not as you know it: The new approach to effective marketing for training companies by clicking here and downloading from the accessplanit website. We welcome feedback and the opportunity to discuss the contents of the report, so call the team on 0845 543 0229.