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Google+ and the training world – what is it and how can it benefit a training management system strategy?

It’s now been some time since the launch of Google+ and while there has been significant numbers setting up accounts, there’s still some debate about whether it will take hold in quite the same way as Facebook and Twitter .

What certainly isn’t in doubt, however, is how much emphasis the tech giant Google is placing on it as a key driver for their business. So, even if you’re not entirely convinced of its value, Google is, so this is a platform well worth investing some time and working into your training management system strategy. As a marketing tool Google+ is really coming into its own. You can now build your own profile or the profile of key personnel in your business by setting them up on google authorship.



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So, what does this mean for the training world? Well, this is a social media channel, a place where views and opinions can be shared, profiles can grow and individuals can showcase their expertise in certain areas. For training, it could be essential moving forward. There are actually some fantastic tools that make it sit perfectly with training companies and one of these functions is called Circles, which is an online group where members can network and share ideas. Essentially, you can create as many Circles as you wish and give them each a unique name – these can be either private or public.

This can work perfectly if you want to add delegates from a specific training programme to a Circle, so within the Circle you can communicate specific information just for them. This can create incredible engagement before, during and after training programmes that can otherwise be difficult to maintain and monitor. Another useful feature of Google+, that should have trainers sitting up and taking notice, is a hangout. This is a video conferencing style function where you can invite specific people to attend, and, as long as you have a camera and internet you can see and communicate with everyone in the hangout, which has the makings of another great engagement tool for training companies.

So, how do you get involved? Most people now have a gmail address and with this you automatically have a Google account. It’s just a few simple steps to setting up your Google+ account and it’s free so why not give it a go? Once you’re on, it’s very similar to Facebook with your update box at the top and a stream of ticker tape style stories below it.

You may be asking whether your delegates are already on Google+ and whether it’s worth spending time on yet another platform, but there are good reasons to invite them to your account and if they’re not, encourage them to do so. However, as with anything online, it’s only going to work if you show commitment and add something of value to make your clients want to spend time on it with you.

Speak with training management software experts at accessplanit today about automating the systems and processes within your training company. Google+ may be one part of that strategy, along with accessplanit software that provides online booking, streamlined administration, email marketing and much more. Call 0845 5430229 or email enquiries@accessplanit.com .

Join accessplanit on Google+ for the latest training marketing information, articles and more by clicking here experts at accessplanit today about automating the systems and processes within your training company. Google+ may be one part of that strategy, along with accessplanit software that provides online booking, streamlined administration, email marketing and much more. Call 0845 5430229 or email . Join accessplanit on Google+ for the latest training marketing information and articles.

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