Following the death of Steve Jobs, the war for smartphone custom took a respectful and well-earned break from its assault onto global markets. However, the battle is back on, and with news this week emerging that Samsung has managed to pull ahead of Apple in sale numbers, shows that there is no time to waste.

The question is, what can these businesses do to stay ahead of the pack, especially coming into the crucial festive period? Well, interestingly there is a clear link here to online training, because Chinese telecommunications company Huawei (which is developing its new smartphone as we speak) is investing time and effort, as part of its sale strategy, in training up its customer service staff so that they have a sound knowledge of the product and its functionality. As we all know, we don’t just buy a product, we buy into the brand and all that goes along with that brand, so if a business can assure customers of great after-sale service with highly trained and knowledgeable agents, the value of the product is bumped up significantly.

So, how can manufacturers install this level understanding into the staff out on the front line? Well, this isn’t necessarily a new concept, some manufacturers have gone to great lengths to design training programmes that develop understanding of their products, simply because it allows them to sell their inventions and new creations on a different level.

It makes sense. The creator of Wow Stuff! toys has a similar approach, though he only allows his own trained staff to sell his products in stores during the festive period, because this is the way he knows he can maximise sales and ensure that no custom is lost.

For manufacturers that don’t have the resource to go to such extremes, e-learning programmes hold the key. They can be easily accessed (even on smartphones or when at home), individuals can take ownership and responsibility of when they carry out the training, and for both these reasons it can be a really effective way of developing skills and knowledge of a certain product or service.

The training management system software is available to design bespoke training programmes, without the need for programming or design skills.  How powerful could it be to develop a product and then translate the uniqueness of that product throughout the business, from the boardroom to the lab, and from the marketing team to the sales staff?

For the smartphone sales battle, it would seem that training and development is an option that could generate significant results, and when you consider just how simple it is to develop the training programme and to then share it with staff – why aren’t more companies taking this approach?

If you want to hear more about the accessplanit Composica e-learning authoring tool, just get in touch with the team on 0845 543 0229 or email enquiries@accessplanit.com.