Posts from August 2011
Posted in:
Industry News
New generation of customers are embracing technology, are you?
By Dave Evans - 24 August 2011
If ever there was a time that you would hear the old adage, ‘things were different in my day’, it will be today, because new research has been released showing that today children are more likely to read text messages and emails, than they are a fictional book.
And, whether you like it or not, this research covered around 18,000 school children and is clearly a fair reflection on the future generation. What's more, while this kind of survey is an excuse for the older generation to grumble and complain about how the country is going downhill at a rapid pace, it should also be a wake-up call for businesses, who hopefully, are keeping one keen eye on their customers of the future.
The survey covered teens up to 17, as well as youngsters down to the age of eight, so many of the answers reflected the customer base for businesses up and down the country within the next five to ten years – so what does this mean?
Well, as a technology and software development company creating training management systems it comes as no surprise to us, because there has been a clear shift in the younger generation’s behaviour towards IT, when compared to that of the generation above. It’s not just about the introduction of email, eBooks, SMS text messaging, Skype and social media, but it’s about the ease at which young people adapt their lives to these channels of communication – not because they have to, but because they want to. Give your child your mobile phone, and you’ll soon realise that it does about 80% more than you could ever imagine.
The question now is how will businesses adapt, I know that training companies and course providers are slowly but surely adopting new practices to make sure that they reach out to their customers of the future, but there are still plenty that are letting it consume them.
Like it or not, for every Facebook, Twitter and Skype, there are a hundred new channels waiting in the wings with new functionality and abilities – now is the time to jump on the technological bandwagon and ensure that you’re not left behind. There are so many different ways this can be done, just start by watching a few videos on YouTube on how to set up a Facebook account for your business, or ask us to send you a demo on how our online systems are helping training companies to engage with the modern customer. Do something, don't let the gap between you and your future customer grow any wider.
The customers that you will be marketing to in the next few years have evolved, and for businesses that haven’t accepted that, it’s sink or swim time.
If you want to hear how your courses and training programmes can be marketed to reach the new generation of IT-savvy consumers, get in touch with accessplanit today. You can call us on 0845 5430229 or click here to email the team.
Tagged with: Industry News, Technology
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Posted in:
News
BA show how to keep it personal with new technology
By Dave Evans - 23 August 2011
In our latest whitepaper there is one section that covers some of the misconceptions associated with introducing new and innovative technology and digital ideas into business.
One of those was that the all-important ‘personal touch’ was being lost, because technology was making it easier and easier for companies to channel their customers online, rather than deal with them face-to-face. I’m not sure that any company would introduce technology if it was going to alienate customers, they would surely only every integrate IT to speed up efficiency and make the ties between company and customer even stronger.
Anyway, the reason this particular misconception is at the fore for me at the moment is because British Airways has been in the press again in the past week or so, this time because it is piloting (sorry, couldn’t help it) the use of Apple iPads as it tries to improve the level of customer service it is offering. So, here is a company where customer service has to be constantly assessed and improved, using cutting edge technology to help it achieve this objective?
According to reports, the iPads allow BA workers to quickly locate passengers, store libraries of information on flights and schedules, identify safety manuals as and when needed, and get customer service updates at the touch of a button.
What a perfect example of a company incorporating technology (cool technology at that), to free up employees so they can deliver top-notch customer service to passengers. This is never about replacing, but rather about enhancing what is already there. BA know full well that an iPad couldn’t offer the same level of customer service that its highly trained executives can, but it also knows full well that searching for customers with a clip board and pen while looking in the overhead locker for a safety manual will only prevent them from performing effectively.
Same situation with every course provider that we’ve worked with, where there are trainers and programme deliverers who don’t want to be caught up in administrative tasks and taking bookings over the phone every day, they want to be sharpening up their programmes and improving the way they deliver.
The problem is many don’t think that they can step out of the chaos and allow technological advances to take some of the strain. But, the reality is this: any business that resists the digital age is resisting positive change, and resisting change means resisting growth, success, and ultimately, profits.
Talk with the accessplanit team today about the different features of the Course Manager software, from email marketing to Customer Relationship Management (CRM). Call 0845 543 0229 or click here to email.
Tagged with: Industry News, Technology
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Posted in:
News
UK riots: What can training learn from technology use?
By Dave Evans - 18 August 2011
Social media, though technology as a whole, has had a bit of rough press this week. Much of the rioting that escalated from Tottenham in London right the way up to Manchester and beyond, was made possible by the likes of Facebook, Twitter and handheld mobile devices. Would the social scars be as deep if technology was not so readily available? Well, perhaps.
Each day however, I work with training companies that are looking to embrace new technology and use it to benefit their business and profit levels, so while I can see the damage it can cause, there is a strong argument to ramp up our use of IT as well.
Newspaper reports this week showed of the two young men who were handed length jail sentences for their part in inciting violence on the streets during last week’s raids, and they did that via Facebook. Social media allowed them to reach a large number of people with a call to action message that led to a change in the behaviour of those people.
But, it was also the digital technology that allowed these men to be caught and brought to justice. When you’re online, everything is traceable, you leave breadcrumbs everywhere you go and it doesn’t take a genius (or a software developer) to work out how to find you.
Put the rioting aside for one moment, if this could be harnessed, what an incredible asset for a business. Software allows you to see who visited your website, where they came from and how long they stayed for. Send an email, and you can see who opened it, when they opened it and what action they took afterwards. It has completely revolutionised the way we interact with existing clients and potential ones.
No-one can deny that in the wrong hands, social media and other technological advances are incredibly dangerous, but events like last week, for me anyway, just highlight the sheer power of new communication platforms – they can shift messages and energy around in a way that has never been seen or felt before.
In the training and development world, the forward thinking companies that have noticed this, then chosen to bring the same concept and solution into their own working environment.
Find out more about the software that we have developed at accessplanit by clicking here, or get in touch by calling 0845 5430229.
Tagged with: Social Media, Technology
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Posted in:
Industry News
BA utilises digital platform to reach out to key audience
By Dave Evans - 15 August 2011
British Airways has some serious bridges to build between itself and the British public. From high profile pay freezes to benefit cuts, and from industrial action to flight delays, the flagship carrier has not been a firm favourite for some time. However, news that emerged last week has certainly helped its public profile, because BA is to recruit 800 new pilots by 2016, and provide funding so the flying talent is not exclusively generated from the social elite. What a nice idea. But, it wasn’t the idea that made me sit up and listen, instead it was the way that BA plans to market its vacancies that kept me interested.
Instead of the standard job posting-type approach, BA has a plan to reach out far and wide with its talent search, and is using video on YouTube to access the world.
I’m not suggesting that this is ground-breaking stuff, other companies will have done this is in the past, but what is exciting is that a major company has identified a shift in audience – it’s looking for young, enthusiastic individuals, so where does it go? To the internet, and via a video. There are multiple advantages of posting the video on YouTube: key search terms can be inserted into the title to aid Google rankings, BA can assess how many views it has had, and, above all, it’s a platform enjoyed by such a vast quantity of people.
We can all learn a lesson from this, not least the colleges and universities looking to recruit and engage with a similar pool of people. That lesson is that what was once the norm, no longer is, because today it is crucial that businesses move themselves online and adopt digital strategies to get in front of their key audience.
Companies that want to operate on a worldwide scale need to use the tools and strategies that will expose themselves in the right way, and this means an acceptance that the internet holds countless opportunities. Training companies that we work with that, for so long, refused to change the way they operated because they were afraid of stepping into the unknown, will no doubt be comforted by BA’s bold move. A marketing strategy that is aligned with the changing behavioural patterns of the target audience, should not be such a rare occurrence in 2011.
Call 0845 5430229 today to find out how accessplait can help your training business develop a digital strategy. Alternatively, click here to email a member of the team.
Tagged with: Industry, Technology
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Posted in:
Industry News
Whitehall and Edinburgh Fringe make progress with new technology
By Dave Evans - 9 August 2011
Seeing the traditional establishment and ‘the old way of doing things’ shift to the new and innovative, always catches my eye – and when you work in the technology business, it’s always something worth talking about. The Times, reliable as ever for the technology stories, has picked up on two establishments this week that probably haven’t been too IT-friendly over the years, but have now shown the type of progression that all of us here at accessplanit would like to see the training industry adopt (or should I say, more of the training industry – some businesses do it really well) in the future.
Whitehall is not somewhere you would necessarily expect to be moving at a rapid pace in terms of technology, and it’s not, but it is moving, which is a positive sign that deserves noting if nothing else. The Times report documents the move from handwritten letters to email, and then now on to text – which is the communication of choice for some of the frontbench MPs today. Who would have thought that some of the most important notes and messages are being sent via text between leaders recognised throughout the world?
Then, at the same time, the Edinburgh Fringe has, for the first time, adopted technology in a big way into the creative season this year. Noted for its innovative and ground-breaking performances, the Edinburgh Festival is known globally and visited by arts lovers from across the world. So, it was great to see that technology is being accepted as a route to develop new ideas and explore creative avenues. With soundclouds to Skype, and from video goggles to iPads, the festival has taken one look at the possibilities that technology offers up, and welcomed it in with open arms.
This type of progression means taking a step into the unknown, adapting the way businesses and people operate, but always keeping a keen eye on development and success, and, if some establishments like Whitehall and the Edinburgh Festival are taking strides, what is your business waiting for?
If you want to move your training business into the digital age and embrace the new technology that has proven to save valuable time as well as costs, get in touch with accessplanit today by clicking here or calling 0845 5430229.
Tagged with: Industry News, Technology
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Posted in:
Industry News
Technology builds bridges between fans and football, despite resistance
By Dave Evans - 9 August 2011
Despite technology and sport being (whether they like it or not) joint at the hip these days, the opening day of the football league, a day for fresh starts and new beginnings, proved to be something of a false start in terms of football technology. All business today, just like sport, has links with technology, organisational leaders have progressed and developed the way they operate and provide their services, whether that’s in the shape of email marketing via specialist software that tracks the success of a broadcast instead of sending emails one-by-one in Outlook, or through online booking to save the costs of a phone booking team.
Resistance, in one form or another, remains however. On Saturday it was football clubs up and down the country deciding to restrict the use of technology during the reporting of matches – for what reason? Twitter especially was outlawed by many clubs, presumably these officials naively believe they can muzzle the social media phenomenon that has a value of around $8bn. Technology allows real time interaction with the supporters, this has never been possible before, and at a time when footballers and football officials seem to be so isolated from fans (gone are the days of seeing players in the pub having a drink after the game), what a treat that technology is finally bringing us all together once again. Albeit via a piece of clever software.
This is natural progression, it happens because people want it to happen and because humans like to interact with one another, and just because the platform on which people are communicating on is slightly alien to certain people, there’s no reason to outlaw it. It simply won’t work.
Technology has (note, not ‘will’) change the way that humans interact, anyone standing in the way of that is simply illustrating a poor calculation of the impact that IT is having on our lives today. Businesses need to embrace that technology and ensure that they are working on the same platforms that their customers, and more importantly perhaps, their future customers are operating on.
For training companies, accessplanit has designed specific software to drive up efficiency and save administration costs – get more information on these products by calling 0845 543 0229 or clicking here.
Tagged with:
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Posted in:
AccessPlanit
iPhone automation could prove positive for workers
By Dave Evans - 3 August 2011
Anyone who was trying to ignore the technological revolution, can try no more. It’s futile. As the news filtered in that ‘the’ gadget of the past few years, the iPhone, is to be manufactured by robots (in part at least), I could almost hear the small corner of IT-resisting traditionalists throwing down their weapons and reluctantly wandering across to the other side, the war is over and the battle is won.
There is a serious side to the story of a million robots replacing human workers who are carrying out mundane and monotonous tasks in the iPhone factory in China’s Pearl river delta, of course. It is a huge step for the technological world, indicating that companies of this size are looking to drive efficiency and bring down costs through the introduction of intelligent and sophisticated technology, and the fact that this move in China has received such press, is not just because of the iPhone connection. It is also because, rather bravely, a member of the China Labour Bulletin (an organisation supporting the plight of Chinese workers) has claimed that this could in fact be a positive move for staff, who will finally be able to divorce themselves from the thankless tasks and actually up-skill and work on projects that use a bit more of their ability as a human being.
And it’s an interesting point that I’ll certainly be bringing into accessplanit, because all too often in the training world there is scepticism about advertising the fact that investing in new technology means that staff numbers will be cut, but that never has to be the case.
In fact, and I think it’s more than just a positive spin, the Chinese official is right, it can be the golden opportunity than individuals have been looking for to up-skill, actually relinquish the boring jobs and replace them with something that requires a level of intelligence and input that, perhaps, only humans can offer. It will be interesting to see how this one pans out, and, perhaps more importantly, how many employees find the positives associated with efficiency drives through automation.
If you want your training business to drive up efficiency and lower administration time and cost, click here to read about the accessplanit Course Manager.
Tagged with: Technology
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Posted in:
Course Booking Software, Training Administration
Trainers could learn from struggling Gap's IT-focused strategy
By Dave Evans - 2 August 2011
I wrote, a couple of weeks ago, about some of the misconceptions associated with technology that still linger with intent around the training industry, and one of the key points that many struggle to come to grips with is around cost. And, I think, perhaps, this is just as much our fault as the provider of the technology, as you the training provider.
When we market technology we always bang on about the cost savings, ‘you can streamline admin teams and save huge amounts’, is a firm favourite. However, much less is mentioned about the cost of setting up and getting going with new technology, and this really was pushed to the fore, for me anyway, when I read about Gap’s latest initiative in the hugely competitive retail market.
Sales at Gap have fallen year-on-year for the past six years, and while it would be easy for the Gap management team to heap blame onto the recession (which I’m sure they have done), clearly some changes need to be made – both in terms of saving cash and identifying some new revenue streams too. And, it would seem that technology is to play a starring role in Gap’s revival.
The Financial Times reported that Gap is to jump on-board the smartphone roller-coaster and market brand and product with videos to anyone who walks into the store, so long as they have the appropriate phone. Cutting edge technology is not always, it would seem, used by the wealthy companies with money to burn, it is also the solution (or hopefully the solution) for businesses that are out of ideas and are fed up of mediocre results doing things the same old way all the time.
This resonates in the training world. Why should training software that can literally revolutionise the way you operate and pull you (kicking and screaming, sometimes) into 2011, be the exclusive right of the financial elite? It’s not, and it never will be.
Gap has shown that a company on its knees can still be innovative and cutting edge with technology.
How will your business stand out from the crowd?
Get in touch with accessplanit today and find out how our software can revolutionise the way your training business operates. Click here to read more about the software and to get contact details for the accessplanit team.
Tagged with: Course Booking Software, Training Administration Software